CDW Advantage onboarding program
Challenge: Convey CDW's value proposition to prospects & create parity between offline and online onboarding Solution: Expose key benefits (discounts and personal advice) to prospects through multichannel campaign while standardizing online onboarding How I helped:
Results:
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Deliverables (Click images to zoom)
Discovery
During the months-long discovery process, I collaborated with a UX designer and product owner on the following:
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Awareness, learning & consideration
I created messaging for the following activities, personalized for our prospect audience:
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Troubleshooting
Based on extensive user testing of the campaign landing page and messaging, I incorporated users' most common queries into an FAQ page. I then user tested the FAQ page to ensure that all questions were sufficiently addressed. I also conducted regular check-ins with our sales contact center to see if any customer issues or questions were arising with the program. |