My resume
SUMMARY
​Your best content is locked inside your users’ heads. Whether that user is a prospective customer or your internal staff, I’ll use qualitative research and quantitative data to uncover and refine the messages they want to hear. The result: measurable success and intangible user delight.
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I thrive under tight deadlines, often juggling multiple projects and adapting quickly to changing directives. Although I am self-motivated, I do my best work in collaborative environments. I’m skilled at distilling complex ideas into clear, concise copy tailored to fit the needs of small businesses and established organizations alike.
SKILLS

  • Data-driven content design & strategy
  • UX research and A/B Testing
  • Ideation and journey mapping
  • Landing page optimization
  • Process improvement
  • B2C, B2B, and SEO copywriting
  • Copyediting (AP and Chicago Manual of Style)
  • Project management
  • CMS (including AEM)
  • Tools: Figma, Sketch, InVision, UserZoom, UserTesting, Trello, Jira, Adobe Analytics
​​COURSEWORK
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EDUCATION
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Oberlin College, OH
B.A.: May 2010
Major: English with Creative Writing Concentration
EXPERIENCE 
Senior Content Designer, Upwork
Remote — April 2021-Present
  • Created content for a core feature that helped increase hiring speed and freelancer earnings
  • Developed company-wide legal content guidelines in cooperation with the legal team
  • Helped perform and summarize a product-wide content audit that identified 2K+ issues
  • Assist with planning and running content workshops, trainings, and office hours
  • Mentor junior team members through content critiques, peer writing, and collaborative problem solving
UX Writing Lead, Peapod Digital Labs
Chicago, IL — October 2019-April 2021
  • Sole UX writer on a 70-person product team, consulting on 26 projects per month on average
  • Designed cohesive customer journeys via language, from product marketing to onboarding, using, and troubleshooting
  • Created and maintain the content style guide for a multi-brand e-commerce platform and app
  • ​Led content design and UX writing workshops for UX and product teams
Senior Program Manager, Digital Content Strategy, CDW
Chicago, IL — June 2019-October 2019
  • Led UX content strategy for CDW's eCommerce department (5 agile product teams) 
  • Orchestrated content for key account features that drive hundreds of millions in yearly revenue 
  • Optimized content based on user research, A/B testing, and analytics reports 
  • Designed and manage product launch and marketing campaigns that combine internal and external communication strategies
Member of Emerging Leaders Program, CDW
Chicago, IL — Oct. 2018-July 2019
  • Voted MVP of our 6-person team
  • Researched and innovated solutions to help CDW realize $177M in net new service opportunities over 5 years
  • Conducted 30+ stakeholder interviews, including VPs, Senior Counsel, and Cloud team members
  • Created project charter and formal presentation for senior CDW leadership
Program Manager, Digital Content Strategy, CDW
Chicago, IL — Aug. 2017-May 2019
  • Designed UX-based, multichannel content strategy for customer onboarding program that led to 14% incremental revenue lift and 12% lift in account creation rate
  • Coordinated with 30+ stakeholders across departments to identify, evaluate, and redesign the customer onboarding experience online and offline
  • Collaborate with UX and UI teams to create and iterate on copy for key site experiences, including account creation, account subscription management, and the Purchase Authorization System
  • Mentor junior team members through one-on-one strategy reviews and group training sessions
Senior eCommerce Content Strategist and Copywriter, CDW
Chicago, IL — Aug. 2016-Aug. 2017
  • Collaborated with Design and UX to create landing page templates to fit campaign KPIs; saw 62% lift in engagement over non-optimized pages
  • Adopted industry best practices when planning and executing lead generation campaigns
  • Optimized landing pages for specific audiences and channels; saw 41% lift in paid search engagement on landing pages
eCommerce Content Strategist and Copywriter, CDW
Chicago, IL — Sept. 2014-July 2016
  • Spearheaded copy strategy for Solutions and Services pages
  • Collaborated with design, UX and A/B testing experts to create landing pages that convert
  • Worked with multiple stakeholders to define goals, KPIs, and user stories for each project
  • Coordinated with paid search, social media, and SEO teams to create a cohesive customer journey
  • Created Adobe Analytics dashboards and reports to monitor​ page performance
Editor, Groupon
Chicago, IL — Dec. 2010-Sept. 2014
  • Ensured Groupon's top-tier merchants received flawless copy from my position on the elite White Glove editorial team
  • Hired and managed freelancers, designed content calendar, and edited articles for the Groupon Guide to Boston blog 
  • Pitched stories, conducted interviews, and wrote blog posts
  • Developed/oversaw projects to increase department efficiency​ in a fast-paced startup environment
Copywriter, Groupon
Chicago, IL — July 2010-Dec. 2010
  • Wrote 40+ write-ups per week in Groupon's signature voice, prioritizing concise copy and house humor style
  • Researched featured merchants and converted facts into transparent, accurate, and engaging digital content
  • Ensured content met rigorous quality standards
AWARDS / RECOGNITION
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  • 3 nominations and 1 win for CDW eCommerce Coworker of the Quarter (2018)
  • Nominated for CDW eCommerce Coworker of the Year (2018)
  • CDW eCommerce Team of the Quarter (2018)
  • Nominated for CDW eCommece Team of the Year (2018)
  • Voted team MVP as part of the CDW Emerging Leaders Program (2018-19)
OTHER ACTIVITIES
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