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CDW Premium Support product launch

CDW Premium Support Landing Page Picture
Campaign Landing Page (Click to Zoom)

​​Challenge: Create messaging and promotional content for a new CDW product: a subscription-based technical support program for small businesses

​Solution: Work closely with UX and UI designers to create a new landing page template based off content-first, research-based design principles

How I helped:
  • Created copy based off of user journey map
  • Participated in a design studio for wireframe ideation
  • User tested design and copy to further refine message and answer lingering user questions
  • Coordinated copy and design approvals from stakeholders inside and outside CDW
  • Consulted on copy for promotional email
Promotional Email Picture
Promotional Email (Click to Zoom)
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