Site navigation label test
Challenge: CDW wants to be seen as an international solutions provider, not just a box pusher. How can our navigation shape the perception of our brand without sacrificing e-commerce usability?
Solution: Use UserTesting.com to test usability and user's overall brand perception of three site navigation L1 label proposals
How I helped:
I synthesized the user tests into a spreadsheet by characterizing their reactions to each label on a scale of 1 to 3. A "1" means they user did not understand the concept at all, "2" means they got the gist of it, and "3" means they understood it quite well. Although this isn’t a scientific, I found it was a good gut check for comparing similar options.